» Epic. Must read.
…except those that have discovered @Betterment and @Blueleaf…
Since early 2010 Fitbit has sold software to thousands of companies that want to monitor employees as part of preventive health and corporate wellness programs. On average 20% of workers join corporate wellness programs; more sign up when Fitbit is involved, says Amy McDonough, who helps run the programs.
Oil giant BP gave free Fitbits to employees who agreed to walk 1 million steps in 2013. More than 23,000 employees enrolled, and nearly three-quarters achieved that goal, winning them 500 “wellness points.” Getting 1,000 points in a year made them eligible for BP’s premium HealthPlus Plan, which was half the price of the standard health plan.”
…ergo @Betterment FTW ;)
You can’t grow your way out of shitty unit economics when all your costs are already marginal.(via justin-singer)